Humans Living Longer

By MARC FREEDMAN  Wall Street Journal
May 31, 2015 11:01 p.m. ET

The first person to live to 150 is alive today.

For many months I drove home past a financial-services billboard advertising this dramatic claim,
followed by the punch line: “Let’s get ready for a longer retirement.”

The focus of that message, of course, is money—the size of our nest eggs. But the words highlight a far
bigger challenge. In the early decades of the 21st century, we are pushing, rapidly, to extend our lives.
But we’re paying scant attention to how we should make the most of that additional time.

Where are the innovations designed to make these bonus decades actually worth living? Aside from the
mind-boggling prospect of saving for 50- or 75-year retirements, how do we make these new chapters
both fulfilling for individuals and sustainable for society?

Life extension without social innovation is a recipe for dystopian disaster—what one critic characterizes
as “the coming death shortage,” invoking images not only of endless (and unaffordable) retirements but
of a society loaded down by a population explosion of the idle old.

As thousands of baby boomers each day surge into their 60s and 70s, it’s time to focus on enriching
lives, not just lengthening them; on providing purpose and productivity, not just perpetuity.

We need to marshal imagination and ingenuity to devise new strategies for enhancing the whole range
of experiences in later life, including education, faith, housing, work, finance and community.

Here are six ideas to launch us on that path.

Come up with a new name for this new chapter of life.
Naming a phase of life—giving it a coherent identity—does more than most people realize to make life,
and society, work better. It creates a framework for constructing the pathways, products and policies
required to make the most of this period. And so it should be with the new chapter taking shape
between, roughly, ages 55 and 75.

Consider: One hundred years ago, we worried about a profusion of young people who were neither
children nor adults. In 1904, G. Stanley Hall, the great American psychologist, helped put “adolescence”
on the map with his seminal book of that name. Here, then, was a framework around which educators,
legislators and entrepreneurs could begin developing new arrangements to make the most of that
period.

Today, of course, we take “adolescence” for granted. But the invention of that stage of life acted as a
stimulus for, among other breakthroughs, making high-school education widespread and expanding
child-labor laws. (Although it did take several decades after Hall’s treatise for the “teenage” label to
become ubiquitous.)

Let’s realize the same benefits for the new phase taking shape after midlife, starting with the
nomenclature. What should we call this emerging period between our middle years and old age?
Observers have suggested the “third chapter,” “adulthood II,” even “middlescence.” (Interestingly, G.
Stanley Hall was among the first to suggest a new stage between our middle years and old age,
describing it, poetically, as an Indian summer.)

Make the transition as easy as possible.
Remember the old rites of passage—the retirement party, the gold watch, the RV trip? As we create a
new life chapter beyond midlife, we need to afford people the time and space to move to what’s next.

It’s common for young people to have four years of college to navigate the developmental passage from
youth to adulthood, and now increasingly we are throwing in gap years before or after. But what about
their parents? They’ve been laboring long hours and juggling the responsibilities of family, and are now
heading into a stage of life that doesn’t have a name, much less a clear road map. There should be a
gap year—or at least a few bridge months—for grown-ups to take a breather and figure out their next
steps.

More individuals at this juncture seem to agree. Research from RAND Corp. reveals that a significant
segment of the population is already retiring for a year or two, with every intention of returning to work
following that respite. In other words, they are using the rubric of retirement to grant themselves a much-
needed sabbatical—to take some time to rest up before readying for what comes next.

Still, theirs remains essentially a do-it-yourself process. It’s time to help make this post-midlife passage
more efficient and suited to preparing individuals emotionally and spiritually for what lies ahead.

Some promising approaches are starting to emerge. Last fall, Rabbi Laura Geller of Los Angeles
brought together a group of area congregations to think about what these new rites of passage might
look like in the context of Judaism—observing that her religion’s life markers derive largely from biblical
times, when lives were far shorter than today.

One answer: a kind of bar mitzvah for those moving into a new identity beyond midlife but far from the
end of life, aimed at helping individuals reset their priorities and develop the right frame of mind for
navigating their next phase, with particular focus on questions of leaving a legacy and how they might
engage in “tikkun olam,” healing the world.

Another faith-infused effort is the Halftime Institute, which blends precepts of Christian faith with ideas
from management gurus like Peter Drucker and Jim Collins, to help individuals navigate the passage
“from success to significance.” Among other things, the Halftime Institute’s programs help members find
their calling through developing “a personal plan for spiritual growth, a life mission statement and a clear
action plan.”

Such rites and routes also have a place in our secular lives. I’ll soon be returning for my 35th college
reunion, like so many other boomers who were part of the dramatic expansion of higher education in the
1960s and 1970s. Reunions are a tailor-made opportunity to help individuals graduate into the second
half of adulthood, using to full advantage their return to a setting associated with new beginnings, a
sense of possibility and community.

Already a number of higher-education institutions are offering reunion workshops on the subject of “what’
s next.” Others have gone further. Northwestern University conducted a two-part webinar for alumni
helping them consider and prepare for second acts aimed at improving prospects for future generations,
featuring the accounts of classmates who had navigated that journey.

Design schools for the second half of life.
Nearly 50 years ago, we pioneered lifelong learning for seniors—a notable advance, but let’s face it: All
too often these programs are great for mental stimulation but ill-suited to launching individuals into new
life chapters. Catching up on the Renaissance masters or mapping your family’s genealogy can take
you only so far.

What we need now is school designed for the second half of life, helping people retool to continue to
earn an income, maintain a sense of engagement, and adapt to fresh challenges by teaching them new
skills and helping them plan their encore careers.

In recent years, two elite universities—Harvard and Stanford—have broken important new ground,
introducing yearlong programs to fill these needs. Both involve reflection, learning, interaction with
colleagues, and the chance to explore options for a next act of purpose and productivity. Both offer an
opportunity to customize an interdisciplinary course of study with an eye to helping students launch
second acts as social entrepreneurs or move into new organizational roles drawing on past experience
in creative ways.

But this is only a beginning, albeit a promising one.

What’s warranted now is a far more broad-based effort. We need a system of easily accessible and
affordable opportunities for all those interested in working beyond traditional retirement age, one that
includes more community-college and continuing-education options, and that builds on existing trends in
education innovation, including online courses and the competency-based movement to provide credit
for experience and learning acquired outside the classroom.

There’s some movement to make that happen: In March, two dozen leaders from across higher
education came together at New York University to discuss democratizing and expanding their offerings
for individuals moving beyond midlife. If they succeed, these trailblazers might not only further the
reinvention of school for the second half of life but rewrite the educational script entirely.

After all, why is it that we load up all our higher education and higher-education spending in life’s first
two dozen years, when individuals have so many decades stretching out in front of them? It’s hard to
know at 20 what we’ll want or need to know at 50 or 60. That’s why we should develop an approach to
learning that allows for multiple opportunities to renew and retrain across the extended life course of the
21st century.

Figure out how to finance the bonus years.
Along with fashioning new kinds of education and career pathways, we should help ensure that
Americans are able to pay for them—and for all those years being added to the lifespan.

Financial-services companies could provide a great service through creating and marketing what might
be called individual purpose accounts, or IPAs—a kind of 529 savings plan for grown-ups. Such plans
could help subsidize the new pathways to un-retirement, funding further education and other learning
opportunities. They might also complement individual retirement accounts and related savings vehicles
for retirement itself.

Another potentially far-reaching idea: Allow people 50 and older to take a single early year of Social
Security to retool for their next career, whether by going back to school or doing an internship, in
exchange for working an actuarially adjusted period later before receiving full benefits.

Doing so promises a win-win: helping individuals bolster their finances through working longer, while also
enabling society to realize the talent windfall present in the older population, especially in high-growth
fields like health care. Some people will earn a robust living, while others will use their new skills in part-
time or flexible jobs that fill a financial gap and allow them to delay dipping into retirement funds.

Help the generations come together.
For half a century, we’ve done much to keep young and old apart, especially in the realm of housing.
Yet age-segregated housing for retirees runs against the grain of everything we know about healthy
development in the post-midlife period, a time when connections with younger generations are linked to
higher rates of happiness for older people. What we need instead: housing strategies that help to forge
and solidify bonds among the generations.

One compelling example is Bridge Meadows. This housing development in Portland, Ore., brings
together families raising foster children with older people of modest means, who receive reduced rents
in return for volunteer work with the adoptive families living in the community: everything from baby
sitting and playing catch with children to working on arts-and-crafts projects and making meals. It’s an
arrangement that makes both economic and common sense, filling the fundamental human need for
community and connection.

I’d like to see more housing development animated by that same compelling vision—especially as more
families show an interest in moving in together, sometimes with three or four generations residing under
the same roof. (A 2011 study by the nonprofit Generations United found that approximately one in six
Americans resides in a multigenerational household, a 10% jump since the start of the recession.) We
now likewise have an expanding cohort of individuals without children or grandchildren of their own,
along with millions who don’t live anywhere near their younger relatives. These individuals might well be
drawn to, and benefit from, such intergenerational settings.

While we’re at it, we should create a Legacy Corps: one that recruits millions of older people to be extra
“grandparents” for young people in early-learning programs and mentors for children growing up facing
tough odds. In essence, it could be a new kind of Peace Corps for the generation that the Peace Corps
was designed for in the first place. There’s a healthy dose of self-interest in such an enterprise for the
boomers, who will be dependent on these young people as they move into their elderly years.

Get creative people thinking about how to improve our extra years.
Innovations such as those I’ve just described have drawn little attention from investors to date. As a
result, most remain small in scale, if not solely in the realm of ideas.

Of 35 grants made by the federal government’s Social Innovation Fund since 2010, only one has
directly targeted aging. Philanthropy isn’t doing any better. According to data from the Foundation
Center, less than 2% of foundation money—often a powerful lever for social innovation—goes into aging.

But there are promising signs in the U.K., where a new £50 million ($78 million) investment from that
country’s Big Lottery Fund is being used to improve the quality of life for older adults, including plans to
support innovative initiatives in work, health and community engagement. We would be smart to develop
our own version.

Prizes are another great option for attracting talent to tackle the issues surrounding second acts. A $1
million Palo Alto Longevity Prize, with a who’s who of Silicon Valley backing it, has been offered for the
next big breakthrough in extending life. Why not use similar vehicles to achieve the same result in social
innovation aimed at enriching the later years?

The X Prize, for instance, is aimed at big innovations that benefit mankind. I’d like to see a prize for the
innovation that does the most to increase the productivity and contribution of older people to society—
especially since the founder of the X Prize Foundation, Peter Diamandis, is co-founder of the Human
Longevity Inc. startup (along with genome pioneer J. Craig Venter), aimed at “extending the healthy
human lifespan.”

***
Does this agenda sound daunting? Here’s reassuring news. We’ve seen this challenge before—and met
it.

In 1961, John F. Kennedy took office eight days after the first White House Conference on Aging. Two
years later, President Kennedy gave his most important speech on aging, declaring that America was on
the brink of a longevity revolution, filled with promise but marked by a gap: We had added “years to life,”
he pronounced; now it was time to add “life to those years.”

In impressively short order, we closed that era’s gap, through first conceiving the idea of leisure-focused
“golden years,” then proceeding to make this marketing slogan a cornerstone of the American dream. In
a remarkable period of social invention, we fashioned senior centers and retirement communities,
Elderhostel (now Road Scholar) and Institutes for Learning in Retirement, Medicare and the Older
Americans Act. We not only enriched those later years, but set in motion the conditions that contributed
to longer, healthier, more active lives.

Now, as we prepare for the sixth White House Conference on Aging, taking place next month, and as the
years added to life continue to trend upward, let’s rise to the occasion again, realizing the true promise
of longevity for individuals and for nations.

And let’s do it in time for the onrushing wave of baby boomers—but, most of all, for those young people
projected to live even longer. I hope that when they sail by the virtual billboards of tomorrow, propelled
by their self-driving cars, they will be greeted not by scary longevity scenarios but by an inviting vision of
their own later years.

Mr. Freedman is the founder and chief executive officer of Encore.org, a nonprofit organization working
to promote encore careers, and author, most recently, of “The Big Shift: Navigating the New Stage
Beyond Midlife.” He can be reached at
encore@wsj.com.

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